"What's holding you back?" That is the question this video asks. The audience is high school seniors who have applied and been excepted into the college and have not yet committed. Its very common for seniors to apply to several schools and wait to see which ones they were excepted to before making their final decision. This video was sent to those students as a way to help make the final push to get them to commit.
The video was shot with both a Nikon D600 and edited with Final Cut Pro X.